NORA EN PURE
CAPSULE PURIFIED RECORDS MERCH
DESIGN+BRANDING
Capsule merch for Nora En Pure was inspired by the artist’s connection to nature, ocean conservation, and the organic atmosphere behind her music and Purified brand. The collection featured soft aqua batik textures, white prints, and subtle 90s surf-inspired graphics across tees, hoodies, and accessories. The overall direction was focused on creating a clean, laid-back aesthetic with fluid, minimal artwork that reflects the environmental themes. As part of the capsule, Nora En Pure’s original geometric logo was reinterpreted into a softer, more organic sun-inspired symbol. The redesign moved away from the sharp, structured feel of the original logo and introduced flowing, natural shapes that better reflect the relaxed energy behind the collection.
THE RISE OF WOMEN'S FOOTBALL
CAPSULE PURIFIED RECORDS MERCH
DESIGN+BRANDING
The Rise of Women's Football is a media and business platform dedicated to accelerating the growth of women's football worldwide. By connecting clubs, leagues, brands, agencies, investors and industry leaders through media, events and education, it creates opportunities that extend far beyond the pitch.
AIM
The project needed an identity capable of representing a rapidly growing industry rather than a traditional football brand. It had to appeal equally to executives, partners and commercial stakeholders while remaining modern, recognisable and flexible across digital platforms, live events and editorial content.
The challenge was to build a visual and strategic system capable of supporting an expanding international community and every touchpoint that comes with it. The visual concept itself was built around the idea of "redefining the rise," challenging conventional symbols of progress by introducing a distinctive upward-left arrow that reflects the unconventional path of women's football.
ABOUT
DEPULP developed a complete brand ecosystem that established The Rise of Women's Football as a scalable and instantly recognisable platform.
THE work included A complete visual identity, brand guidelines, custom illustrations, website design and development, editorial system, event communication, presentation templates, merchandise, social media templates and content direction, ensuring consistency across every physical and digital touchpoint.
Beyond the visual identity, DEPULP also supported the project's strategic growth by helping shape event communication, networking experiences and presentation materials that strengthened its position within the global women's football industry.
The result is a cohesive brand system that seamlessly connects online media, live events, educational content and community initiatives giving the organisation a strong foundation to continue growing internationally.
"I've worked with Owen on transforming our digital presence, and he was essential to our growth. He has this ability to understand business challenges, not just make things look pretty. Owen built custom solutions that streamlined our processes and made our team more efficient. Working with him was seamless and professional."
Client name
Client role
NORA EN PURE
CAPSULE PURIFIED RECORDS MERCH
DESIGN+BRANDING
Capsule merch for Nora En Pure was inspired by the artist’s connection to nature, ocean conservation, and the organic atmosphere behind her music and Purified brand. The collection featured soft aqua batik textures, white prints, and subtle 90s surf-inspired graphics across tees, hoodies, and accessories. The overall direction was focused on creating a clean, laid-back aesthetic with fluid, minimal artwork that reflects the environmental themes. As part of the capsule, Nora En Pure’s original geometric logo was reinterpreted into a softer, more organic sun-inspired symbol. The redesign moved away from the sharp, structured feel of the original logo and introduced flowing, natural shapes that better reflect the relaxed energy behind the collection.