NORA EN PURE
CAPSULE PURIFIED RECORDS MERCH
DESIGN+BRANDING
Capsule merch for Nora En Pure was inspired by the artist’s connection to nature, ocean conservation, and the organic atmosphere behind her music and Purified brand. The collection featured soft aqua batik textures, white prints, and subtle 90s surf-inspired graphics across tees, hoodies, and accessories. The overall direction was focused on creating a clean, laid-back aesthetic with fluid, minimal artwork that reflects the environmental themes. As part of the capsule, Nora En Pure’s original geometric logo was reinterpreted into a softer, more organic sun-inspired symbol. The redesign moved away from the sharp, structured feel of the original logo and introduced flowing, natural shapes that better reflect the relaxed energy behind the collection.
BLANCHE MILANO
-Brand Strategy ∙ Communication Strategy ∙ Website ∙ Organic & Paid Social Media Management ∙ Influencer Marketing ∙ Content Production
Blanche is a refined hair and beauty concept store tucked away in one of Milan's most elegant streets, in the Porta Venezia district. Born from an all-female vision, it has grown into a destination where some of the fashion industry's most respected hairstylists work alongside beauty professionals to offer a carefully curated selection of treatments, premium products and lifestyle accessories. Every detail is designed to transform a visit into an experience.
AIM
To develop a distinctive brand identity and a cohesive digital presence capable of translating the atmosphere of the physical store into the online world. The challenge extended beyond aesthetics, requiring a complete communication strategy that would position Blanche as more than a salon, but as a destination where beauty, fashion and lifestyle naturally coexist.
Concept
Blanche is more than a hair and beauty store. It is an intuitive entity that understands you. A consciousness your hair and skin need.
"I've worked with Owen on transforming our digital presence, and he was essential to our growth. He has this ability to understand business challenges, not just make things look pretty. Owen built custom solutions that streamlined our processes and made our team more efficient. Working with him was seamless and professional."
Client name
Client role
NORA EN PURE
CAPSULE PURIFIED RECORDS MERCH
DESIGN+BRANDING
Capsule merch for Nora En Pure was inspired by the artist’s connection to nature, ocean conservation, and the organic atmosphere behind her music and Purified brand. The collection featured soft aqua batik textures, white prints, and subtle 90s surf-inspired graphics across tees, hoodies, and accessories. The overall direction was focused on creating a clean, laid-back aesthetic with fluid, minimal artwork that reflects the environmental themes. As part of the capsule, Nora En Pure’s original geometric logo was reinterpreted into a softer, more organic sun-inspired symbol. The redesign moved away from the sharp, structured feel of the original logo and introduced flowing, natural shapes that better reflect the relaxed energy behind the collection.