ALESSIO ARNALDI OSTEOPATA
VISUAL IDENTITY ∙ Social Media Management ∙ Content Production
Alessio Arnaldi is an osteopath practicing in Milan and Isola d'Elba, combining extensive knowledge of human anatomy with a holistic approach to health and wellbeing. His practice focuses on restoring balance through natural, hands-on therapy, helping patients improve mobility, relieve pain, and enhance their quality of life.
CHALLENGE: In a fast-paced city like Milan, where stress has become part of everyday life, wellbeing is increasingly seen as a necessity rather than a luxury. The challenge was to develop a personal brand that communicated Alessio's expertise while expressing the empathy, calmness and trust that define his approach to patient care.
To ensure the identity genuinely reflected his personality and long-term vision, the project began with an in-depth discovery process. The resulting brand needed to distinguish him within a competitive healthcare market while making osteopathy feel approachable, reassuring and human.
ABOUT: DEPULP developed a complete personal branding system built around Alessio's values and therapeutic philosophy.
The visual identity features custom lettering that references both his name and profession, while a carefully selected palette of earthy tones reinforces the brand's connection to health, nature and serenity. Agave Green represents growth and recovery, Horizon Blue conveys trust and attentiveness, and Epidermis Beige introduces warmth and care, particularly within paediatric communication. The typography balances approachability with professionalism, combining a contemporary sans-serif with a refined serif to create a sense of confidence and reassurance.
Beyond the visual identity, the project evolved into a comprehensive communication system. We developed Instagram brand guidelines covering photography direction, colour grading, tone of voice, caption structure, content hierarchy, story and highlight design, hashtag strategy and overall feed composition. Additional recommendations ensured the identity could be consistently implemented across both digital and physical touchpoints, creating a cohesive experience that reflects the quality and professionalism of Alessio's practice.
ALESSIO ARNALDI OSTEOPATA
VISUAL IDENTITY ∙ Social Media Management ∙ Content Production
Alessio Arnaldi is an osteopath practicing in Milan and Isola d'Elba, combining extensive knowledge of human anatomy with a holistic approach to health and wellbeing. His practice focuses on restoring balance through natural, hands-on therapy, helping patients improve mobility, relieve pain, and enhance their quality of life.
CHALLENGE: In a fast-paced city like Milan, where stress has become part of everyday life, wellbeing is increasingly seen as a necessity rather than a luxury. The challenge was to develop a personal brand that communicated Alessio's expertise while expressing the empathy, calmness and trust that define his approach to patient care.
To ensure the identity genuinely reflected his personality and long-term vision, the project began with an in-depth discovery process. The resulting brand needed to distinguish him within a competitive healthcare market while making osteopathy feel approachable, reassuring and human.
ABOUT: DEPULP developed a complete personal branding system built around Alessio's values and therapeutic philosophy.
The visual identity features custom lettering that references both his name and profession, while a carefully selected palette of earthy tones reinforces the brand's connection to health, nature and serenity. Agave Green represents growth and recovery, Horizon Blue conveys trust and attentiveness, and Epidermis Beige introduces warmth and care, particularly within paediatric communication. The typography balances approachability with professionalism, combining a contemporary sans-serif with a refined serif to create a sense of confidence and reassurance.
Beyond the visual identity, the project evolved into a comprehensive communication system. We developed Instagram brand guidelines covering photography direction, colour grading, tone of voice, caption structure, content hierarchy, story and highlight design, hashtag strategy and overall feed composition. Additional recommendations ensured the identity could be consistently implemented across both digital and physical touchpoints, creating a cohesive experience that reflects the quality and professionalism of Alessio's practice.
"I've worked with Owen on transforming our digital presence, and he was essential to our growth. He has this ability to understand business challenges, not just make things look pretty. Owen built custom solutions that streamlined our processes and made our team more efficient. Working with him was seamless and professional."
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ALESSIO ARNALDI OSTEOPATA
VISUAL IDENTITY ∙ Social Media Management ∙ Content Production
Alessio Arnaldi is an osteopath practicing in Milan and Isola d'Elba, combining extensive knowledge of human anatomy with a holistic approach to health and wellbeing. His practice focuses on restoring balance through natural, hands-on therapy, helping patients improve mobility, relieve pain, and enhance their quality of life.
CHALLENGE: In a fast-paced city like Milan, where stress has become part of everyday life, wellbeing is increasingly seen as a necessity rather than a luxury. The challenge was to develop a personal brand that communicated Alessio's expertise while expressing the empathy, calmness and trust that define his approach to patient care.
To ensure the identity genuinely reflected his personality and long-term vision, the project began with an in-depth discovery process. The resulting brand needed to distinguish him within a competitive healthcare market while making osteopathy feel approachable, reassuring and human.
ABOUT: DEPULP developed a complete personal branding system built around Alessio's values and therapeutic philosophy.
The visual identity features custom lettering that references both his name and profession, while a carefully selected palette of earthy tones reinforces the brand's connection to health, nature and serenity. Agave Green represents growth and recovery, Horizon Blue conveys trust and attentiveness, and Epidermis Beige introduces warmth and care, particularly within paediatric communication. The typography balances approachability with professionalism, combining a contemporary sans-serif with a refined serif to create a sense of confidence and reassurance.
Beyond the visual identity, the project evolved into a comprehensive communication system. We developed Instagram brand guidelines covering photography direction, colour grading, tone of voice, caption structure, content hierarchy, story and highlight design, hashtag strategy and overall feed composition. Additional recommendations ensured the identity could be consistently implemented across both digital and physical touchpoints, creating a cohesive experience that reflects the quality and professionalism of Alessio's practice.